Back to all work

Telecom reseller, Rabat · Telecommunications

Salam Assistant

72% of support tickets resolved unattended

Client
Telecom reseller, Rabat
Sector
Telecommunications
Year
2024
Timeline
6 weeks
Support agent wearing a headset at a workstation
Photo: Call Center Agent — Tim Reckmann, CC BY 2.0 · source

The brief

Support was drowning in the same questions about plans, top-ups and coverage — written in Arabic, French and Darija, mostly on WhatsApp, mostly outside office hours.

What we built

  • A WhatsApp Business assistant trained on the operator's real plan catalogue and coverage map
  • Code-switching understood: Arabic, French and Darija inside a single conversation
  • One-tap handoff to a human with the whole transcript attached, never starting over
  • An ops dashboard that surfaces the questions the bot could not answer each week

Stack

  • WhatsApp Bot
  • LLM
  • Arabic + Darija

Results

resolved unattended
72%
first response time
−80%
plan upgrades sold
+22%

Start a similar project

Tell us the problem behind this kind of build and we'll come back with a scope, a range and a date.

Start your project